Leadbug.io: Revolutionizing AdTech and Bridging the Gap in Marketing Automation
Apr 08, 2025
New Delhi [India], April 8: As of 2024, the global digital advertising industry faces a staggering Rs32,000 crore ($3.8 billion) in wasted ad spend. The total addressable market for digital ad spend globally stands at $679 billion, with a serviceable addressable market of $300 billion and a serviceable obtainable market of $13 billion. India holds a significant position in this market, contributing 4% to 7% of the global share in marketing automation and SaaS platforms. This positions India not only as a rapidly developing nation but also as a formidable player in the global digital economy.
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