Business

The Rise of Intimacy in India: Why Massagers Are Gaining Popularity

Jan 28, 2025

VMPL
New Delhi [India], January 28: India is experiencing a quiet revolution. Behind closed doors, conversations around pleasure and intimacy are opening up, and a growing number of individuals and couples are exploring new avenues to enhance their sexual wellness. One of the most significant trends driving this shift is the rise in popularity of massagers.
For years, discussions about sex and sexuality have been shrouded in taboo in India. However, a confluence of factors is contributing to a gradual but significant change in societal attitudes. Increased access to information online, greater awareness of sexual health, and a growing emphasis on female empowerment are empowering individuals to prioritize their pleasure and well-being. This shift is reflected in the burgeoning sexual wellness market in India, which is projected to grow at a compound annual growth rate (CAGR) of over 9% in the coming years. A significant portion of this growth is attributed to online sales, as platforms offer discreet access to a wide range of products, ensuring privacy and convenience for consumers.
Libertee: A Pioneer in Pleasure and Wellness
Libertee, a premium Indian brand, is at the forefront of this movement, championing a new era of sexual wellness in the country. "We believe that everyone deserves to explore pleasure and intimacy in a safe and empowering way," says a Libertee spokesperson. "Our products are crafted with body-safe materials and the utmost attention to quality, ensuring a comfortable and luxurious experience."
For example, one of Libertee's most popular offerings is the Luna by Libertee, a discreet and user-friendly massager designed with beginners in mind. Its gentle curves and intuitive controls provide a comfortable and reassuring introduction to the world of intimate massagers. "The Luna has good potential to help individuals who are curious about exploring their sexuality, but feel hesitant," explains Dr. Niva Jacob, a leading expert in sexual health. "It can allow for gentle exploration, so they can build confidence at their own pace."
Expert Insights
Dr. Niva emphasizes that massagers can play a crucial role in enhancing intimacy and self-awareness. "If you ask me, Libertee massagers offer a safe and private way for individuals and couples to explore pleasure and address concerns, ultimately leading to a more fulfilling sexual experience," she notes.
Breaking Down Barriers
Despite the growing acceptance, some misconceptions and taboos around massagers persist. It's important to remember that these devices are tools for enhancing pleasure and wellness, not something to be ashamed of. We can break down these barriers by fostering open conversations and promoting education and creating a more accepting and inclusive society.
Libertee is committed to normalizing these conversations and empowering individuals to take control of their sexual wellness. "We believe that pleasure is a fundamental human right," says the Libertee spokesperson. "By providing access to high-quality, body-safe products and promoting open dialogue, we hope to contribute to a society where everyone feels comfortable exploring their sensuality."
Embracing a New Era of Intimacy
The rise of massager use in India signifies a positive shift towards greater openness and acceptance around pleasure and sexual well-being. As individuals and couples continue to explore new avenues for intimacy, brands like Libertee are playing a crucial role in providing safe, empowering experiences and fostering a more inclusive and accepting conversation around sexual wellness.
To learn more about Libertee and its range of products, visit Libertee.in.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)